Brighton’s largest venue have opened a new smaller capacity venue within their main building this year, called The Wing.

It’s designed for conferences, exhibitions, and live events within an industrial aesthetic, and the aim is to attract different kind of events to the normal, larger space.

Whilst creating the brand, I wanted to incorporate elements of the Brighton Centre’s main logo to tie the two venues together, whilst maintaining it’s own fresh identity.

Several of the existing brand colours have been carried over, with the addition of some more vibrant new ones to help establish it in a contemporary audience.